Dan Kerfoot, Spark Automations
I'm Dan. I live in Nottinghamshire and I build websites and systems that help small businesses win more work and waste less time.
Before any of this, I worked in trades. That background matters more than it sounds. I know what it's like to run a small business in the UK where every hour counts and the admin never stops growing alongside the workload.
I got into automation because I was drowning in manual tasks and needed a way out. Started building systems to fix my own problems. Got good at it. Started doing it for other businesses.
Over time the work grew to include the websites those systems sit behind. Customers don't need to know which platform their website uses or what software powers an automation. They need it to work.
I also run No Jargon AI, a content and education site that helps UK small businesses understand AI tools without the jargon. The two work together. Spark Automations is where the building happens.
How I Work
Understand First
I won't suggest a solution before I understand the problem. For most projects that means a conversation and a fixed quote, not a paid audit.
Straightforward Pricing
Clear packages and a fixed quote agreed in writing before anything starts. Anything extra is priced before it's done.
Honest About Limits
If something is outside what I do well, I'll say so. I'd rather lose the work than deliver something half-built.
Plain English
Documentation written for a real person. If your team can't use it without asking me a question, it's not done properly.
How Spark Automations Came Together
Working in the industry
Real experience of what running a small UK business actually involves. Admin growing alongside the workload. Nothing automated. Everything done by hand.
Discovering automation
Started using AI tools to handle the tasks that were eating the most time. Built the first systems to fix personal problems. Realised how much time was being lost to work a computer could handle.
No Jargon AI launches
Built a content and education platform for UK small businesses who felt left behind by AI. Plain English. No hype. Honest about what works and what doesn't.
Spark Automations
The service side. Websites and automation for UK small businesses, with trades and local services first, alongside property, professional services, and health and wellness.
Ready to Have a Straight Conversation?
Tell me about your business and what you need. You'll get a straight answer and a fixed quote. No sales pitch dressed up as advice.
Get a Free Quote →Prefer email first? dan@sparkautomations.co.uk