Dan Kerfoot, Spark Automations
I'm Dan. I live in Nottinghamshire and I build automation systems for UK small businesses.
Before any of this, I worked in trades. That background matters more than it sounds. I know what it's like to run a small business where every hour counts and the admin never stops growing alongside the workload.
I got into automation because I was drowning in manual tasks and needed a way out. Built systems to fix my own problems. Got good at it. Started doing it for other businesses.
I also run No Jargon AI, a content and education platform that helps UK small businesses understand AI tools without the hype. Spark Automations is where the building happens.
You deal with me directly from the first conversation to the final handover. No account managers. No hand-offs.
How I Work
Audit First
No solution before understanding the problem. The audit isn't a sales call. It's the first piece of work.
Scope in Writing
Everything agreed before work starts. No surprises on price or scope.
Honest About Limits
If something is outside my expertise, I'll say so. I'd rather lose the work than deliver something half-built.
Plain English
Documentation written for real businesses. If your team can't use it without asking me a question, it's not finished.
What Spark Automations Builds
Most businesses don't have a workload problem. They have a follow-up problem. A consistency problem. An admin problem. Spark Automations builds systems that handle repetitive tasks automatically so business owners can spend more time on work that actually moves the business forward.
Lead Follow-Up Automation
Automatically respond to enquiries and follow up until a prospect books or replies. No lead goes cold overnight.
Quote Follow-Up Automation
Every quote receives structured follow-up instead of being forgotten. More conversions without extra effort.
Client Onboarding Automation
Welcome emails, document requests and onboarding steps handled automatically from the moment a client confirms.
Appointment Reminder Systems
Reduce no-shows through automated reminders and confirmations sent at the right time.
Review Request Automation
Generate more Google reviews from completed jobs and happy customers without manually chasing every one.
Document Chasing Workflows
Collect paperwork, forms and approvals automatically without endless back-and-forth email chains.
Reporting Automation
Deliver performance updates automatically without someone spending hours pulling data together manually.
Rebooking and Retention
Stay in touch with clients after projects or appointments complete. Keep relationships warm without manual effort.
Businesses We Help
Trades
Builders, electricians, plumbers, joiners and contractors.
Property
Estate agents, letting agents and mortgage brokers.
Professional Services
Accountants, consultants, IFAs and solicitors.
Health and Wellness
Clinics, therapists, coaches and gyms.
Retail and Ecommerce
Businesses that rely on repeat customers and consistent follow-up.
Why Businesses Need Automation
The businesses that benefit most from automation are not failing businesses. They are busy businesses where things are falling through the cracks because there is too much to track manually.
Missed Leads
A lead that arrives at 6pm and gets a reply at 9am the next morning is often already gone. Speed of response matters more than most businesses realise, and manual processes cannot keep up with the pace of incoming enquiries.
Forgotten Follow-Ups
Most businesses do not lack leads. They lack consistent follow-up. A quote goes out and then waits passively. A viewing happens and no feedback is requested. A job completes and no review is asked for. Each one is a missed opportunity that adds up over the course of a year.
Admin Overload
Admin grows alongside revenue. More clients means more emails, more documents to chase, more reminders to send and more updates to give. Without systems in place, the business owner ends up as the bottleneck. Growth becomes the problem rather than the goal.
Inconsistent Processes
When tasks depend on individuals remembering to do them, different staff members handle the same situation in different ways. One team member follows up every quote within 24 hours. Another sends one email and leaves it. Automation removes the inconsistency entirely.
Lost Time
Business owners regularly spend several hours each week on tasks that a well-built system could perform in seconds. Responding to standard enquiries. Sending reminder emails. Chasing outstanding documents. These are not high-value activities, but they consume time that could go elsewhere.
The System Pays for Itself
One extra conversion from a lead that would otherwise have gone cold. One quote that gets followed up and confirmed. One client who leaves a review because they were asked at the right moment. The return on a well-built automation system is usually visible within the first month.
Early Client Projects Underway
We are currently building automation systems for businesses in trades and property. Case studies and results will be added as projects complete.
Frequently Asked Questions
Automation Services for UK Small Businesses
Spark Automations is based in Mansfield, Nottinghamshire and works with businesses throughout the UK. While many clients are located across the East Midlands, automation systems are built and managed remotely, so location is never a barrier.
Whether you are a local trades business, a Nottingham estate agency, a mortgage broker in Manchester or a growing company anywhere else in the UK, the goal is the same. Reduce admin, improve consistency and build systems that scale alongside the business.
Our business automation services cover lead follow-up automation, client onboarding automation, document collection workflows, review request systems and business process automation for small businesses across the UK. If you are looking for an automation consultant in Nottinghamshire or anywhere in the UK, the Discovery Audit is the right starting point.
Ready to Have a Straight Conversation?
Book the Discovery Audit. You'll leave with a clear understanding of what's worth automating, what isn't and what it would cost to build. No pressure. No generic sales pitch. Just practical recommendations for your business.
Book Your Discovery Audit — £250 →Prefer email first? dan@sparkautomations.co.uk